https://aifaultline.com/authors/p-s-aithal/New papers by P. S. Aithal in the AI Fault Line guide, and news naming them. https://aifaultline.com/research/p/doi-10-64818-pijmess-3107-4626-0050/https://aifaultline.com/research/p/doi-10-64818-pijmess-3107-4626-0050/Fri, 29 May 2026 00:00:00 +0000A qualitative industry analysis (using SWOC/ABCD/PESTEL frameworks over secondary sources) argues generative AI is improving marketing content creation, personalization, and operational efficiency while raising algorithmic-bias, privacy, and cybersecurity concerns. It's a practitioner-oriented synthesis rather than new empirical measurement of firm performance effects.