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The Short-Term Effects of Generative Artificial Intelligence on Employment: Evidence from an Online Labor Market

Xiang Hui, Oren Reshef, Luofeng Zhou · Organization Science · 24 Sep 2024

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Abstract

Generative artificial intelligence (AI) holds the potential to either complement workers by enhancing their productivity or substitute them. We examine the short-term effects of the recently released generative AI models (ChatGPT, DALL-E 2, and Midjourney) on the employment outcomes of freelancers on a large online platform. We find that freelancers in highly affected occupations suffer from the introduction of generative AI, experiencing reductions in both employment and earnings. We find similar effects studying the release of other image-based generative AI models. Exploring the heterogeneity by freelancers’ employment history, we do not find evidence that high-quality service, measured by their past performance and employment, moderates the adverse effects on employment. In fact, we find suggestive evidence that top freelancers are disproportionately affected by AI. These results suggest that generative AI may transform the role of human capital in the organization and reduce overall demand for workers. Supplemental Material: The online appendices are available at https://doi.org/10.1287/orsc.2023.18441 .

About this publication

Leading field journal. A leading journal in economics or a neighbouring field (on the Tinbergen Institute’s A list or near the top of the RePEc ranking), or a top-rated computer-science venue.

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Published
2024 (25 months ago)
Citations
202 (OpenAlex)

Citations in context

median 47 this paper: 202 0 202

202 citations — 100th percentile among the 23 indexed papers from 2024 in this collection. Citation counts favor older papers; this compares only same-year papers here, not the whole literature.

2020202120222023202420252026 published

□ added to this collection in 2026.

author affiliation matches seed institution new york university — part of why this paper is in the collection.

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