LA INTELIGENCIA ARTIFICIAL COMO MOTOR DE INNOVACIÓN Y CRECIMIENTO EMPRESARIAL EN LAS PYMES DE SANTANDER, COLOMBIA
Mg. Edilia Toloza Suárez, Mg. Sandra Patricia Maldonado Leal, Mg. Myriam Mercedes Cala Amaya · FEGLININ. · 2 Nov 2026
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- Will AI actually boost productivity and growth? · its finding: it depends (why studies differ)
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Abstract
This research addresses the challenges SMEs in Santander face in adopting artificial intelligence, stemming from technological, organizational, and structural limitations that hinder its use as a tool for innovation and sustainable growth. The methodology focused on a comprehensive analysis of the benefits, barriers, and strategies associated with the responsible implementation of AI. Key findings revealed improvements in productivity, process optimization, cost reduction, enhanced decisionmaking, and greater business adaptability; however, obstacles persisted regarding inadequate technological infrastructure, a shortage of specialized talent, implementation costs, resistance to change, and a lack of trust in these technologies. The study concludes that AI can strengthen the innovation, competitiveness, and sustainability of SMEs, provided that its adoption integrates technological investment, workforce training, governance, and ethical principles
About this publication
Unranked journal. A journal that is not on the economics or computer-science rankings this guide uses. That says nothing about one paper, but no ranking vouches for the journal’s review.
- Published
- 2026 (recently)
- Citations
- 0 (OpenAlex)
0 citations recorded by OpenAlex — too few 2026 papers in this collection for a fair comparison.
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